ZERO SUGARS GIVEN

OCEAN SPRAY | MEAN GIRLS 20TH ANNIVERSARY

Challenge: For the 20th anniversary of Mean Girls, Paramount wanted to partner with brands that were iconically featured in the film. We were tasked with finding a way to introduce exclusive bottles of Ocean Spray Zero Sugar that felt authentic to the y2k masterpiece and our brand.

Big Idea: Ocean Spray Zero Sugar is the perfect blend of sweet and tart, just like everyone’s favorite rapping cheeky mathlete, Kevin G.